Ville Leino’s lifestyle & fashion brand Billebeino enters the virtual rink with a replacement capsule collection designed exclusively for EA SPORTS – featuring a hand-painted design created by the previous NHL player himself.
In Ville Leino’s nation of origin Finland Billebeino is gladly worn by competitors, avid supporters, and big names, all things considered. The brand has likewise solidly established its place in Finnish mainstream society through a progression of creative and now and again startling joint efforts.
Whilst in North America – and particularly within the NHL – Billebeino and its recognizable brick logo has gained a touch of a cult following and has been seen worn by a number of the most important personalities of the league – including PK Subban, Auston Matthews, Nathan MacKinnon only to call a couple of. to not mention a broad group of Finnish NHL stars starting from Teemu Selänne and Esa Tikkanen to Sebastian Aho and Patrik Laine.
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Presently is your opportunity to wear Billebeino in-game in EA SPORTS NHL 21. The Billebeino x EA SPORTS capsule collection hoodie & beanie are available alongside a variety of classic Billebeino items in World of Chel hockey bags starting 3rd of December 2020 at 7 pm GMT.
Every player who logs in to EA SPORTS NHL 21 between the 3rd of December and therefore the 31st of December 2020 also will receive a free EA SPORTS x BILLEBEINO World of Chel in-game gift bag. For EASHL teams – the Billebeino brick symbol is going to be available as a part of team jersey customization options.
Interview with Ville Leino
Founder & Creative Director of Billebeino reveals a number of his sources of inspiration and therefore the story of what originally got him seriously curious about arts.
What originally got you curious about arts & fashion?
Fashion & clothes, generally, are some things I even have been curious about for as long as I can remember. Already in grade school I tore apart & customized my pair of Levi’s 501s with scissors & abrasive paper – at that point, the inspiration came from Kurt Cobain. I got more into arts and particularly painting whilst playing in North America and becoming more conversant in Basquiat’s, Keith Haring’s, Jackson Pollock’s & Gerhard Richter’s work. This inspired me to start out painting.
What and who inspires you in these projects?
You always need inspiration and other people to seem up to. Basquiat’s add particular may be a big inspiration for my painting style. within the fashion world, there are many of us who inspire me – a number of the strongest being John Varvatos and Hedi Slimane’s work for Saint Laurent. In terms of fashion, there are many other sources of inspiration over the years also.
How was Billebeino originally created?
The project first started once I was playing in Buffalo. I had tons of injury problems and therefore the games weren’t going well. This was a really difficult time mentally because the pressure from the media, fans, and just about everyone around me was huge.
I wanted to urge my mind out of hockey and every one the strain it had been bringing me at that point. this is often once I really found painting – it had been great therapy on behalf of me and type of a shake the daily distress. altogether of the paintings, I used a selected signature, which afterward became the Billebeino logo.
What inspired the planning for the Billebeino x EA SPORTS capsule collection?
Back once I was playing and living within the States I also bought a second-hand Super Nintendo – it had been tough to seek out at the time. and therefore the first game I got for it had been in fact EA SPORTS NHL 94. At the point when my companion Juhani Putkonen (who later turned into the Billebeino prime supporter) was visiting me, we generally appreciated playing that game. you’ll say that we came up with the thought to make Billebeino while playing NHL 94.
For some reason, I always played with my Rangers, and therefore the most memorable players in their 1994-95 team were Mark Messier, Brian Leetch, and Adam Graves – whose numbers you’ll see next to the celebs within the design. (In NHL 94 the player you’re controlling features a star around them). during this painting, there’s also #99 with blood spilling from his head. inside the film Pleasure seekers, there’s the metropolitan legend that on the off chance that you tackle Gretzky truly hard inside the game – his head begins dying. We never need to witness this – despite trying hard – but I felt like I had to incorporate this within the painting also.
How might having Billebeino in EA SPORTS NHL affect you?
Being featured in EA SPORTS NHL means tons – both for our whole team at the office and also on my behalf of me personally. In a way, I desire something that has come full circle. As a child when playing EA SPORTS NHL I used to be imagining myself within the league, was always hooked into hockey, worked incredibly hard, and ultimately played within the NHL for 6 seasons.
This joint effort consolidates the things I’m generally snared on – hockey (and sports when all is said in done), craftsmanship, and style. I think that if you’re employed hard, specialize in things you’re hooked on, and aren’t afraid to undertake something new – you’ll achieve anything. I hope the story of Billebeino inspires people to stay going ahead on their chosen path!
3 Facts About Ville Leino
Played 286 regular-season games within the National League with 40 goals and 79 assists. 37 playoff games with 10 goals and 18 assists.
Was one of the key players within the Flyers’ 2010 Eastern Conference winning playoff run with 21 points in 19 games. Tied the all-time NHL record for several playoff points for a rookie (with Dino Ciccarelli & Jake Guentzel). In 2010 also broke the record for several playoff assists for a rookie with 14 assists – also due to the record for several assists within the playoff-finals for a rookie.
Played 343 games within the Finnish league with 249 total points (83 goals and 166 assists).
3 Facts about Billebeino
All items are unisex and responsibly manufactured. Billebeino products are globally available at billebeino.com and thru select retail partners in Finland and l. a.
Today, around 40% of Billebeino products are made with 100% recycled and responsibly sourced materials from Pure Waste.
The company is functioning towards carbon neutrality and continuously increasing the share of its products made from completely recycled material.
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