10 Ways To Add Value To Your Content And Increase Readability
A great piece of content is an excellent start to reach out to the target audience. However, what good would it do if they can’t understand it or don’t enjoy reading it? That’s why you should know how to increase the readability score of your content.
What is the Readability Score?
A readability score is a number that shows how easy or difficult it will be for the reader to read and understand the text of the content.
Why is Readability Score Important?
A readability score ensures that the text of the content matches the understanding level of the target audience. It tells you how easy the text is to read in terms of complexity, legibility, typography, and familiarity. It enhances the user experience. It is also one of the critical parameters in Google ranking.
How to Measure Readability Score?
There are several readability formulae, but Flesch-Kincaid Readability Tests are considered most reliable. You can use a content writing tool such as Readable.io, Squirly SEO, or Yoast SEO to get the readability score. The higher the score, the easier is the text to read.
Tips to Make Content More Readable
1. Write a Short and Catchy Headline
According to the 80/20 rule of headline, 8 out of 10 will read headline copy, and only 2 out of 10 will read the rest. So, the headline is the first thing that the target audience notice.
Keep the length of the headline short and make it magnetic enough to catch the reader’s attention. You can leverage an AI-enabled content writing tool called Instoried to assess headline effectiveness and customize it for maximum impact.
2. Divide the Content into Subheadings
Subheadings make it easier for the readers to scan and navigate through the content. It gives them a snapshot glance of what to expect from the content. They are like mini headlines and serve as quick takeaways from the content.
There is no set rule for the number of subheadings. Usually, the longer the content length, the more subheadings should be there.
3. Write Short Paragraphs and Sentences
Short paragraphs and sentences enable readers to digest information in bite-sized chunks. They encourage the readers to read the text instead of giving it a quick scan. It also makes it easier for the readers to filter less information.
Paragraphs and sentences with a few words also give an illusion of white space. They give an impression that the content is written neatly and legibly. They also optimize your content for mobile search and higher SEO ranking.
4. Use Bullet Points
Bullet points make your content pop in the eyes of readers. You can use them to present facts, instructions, statistics, or other short information that doesn’t necessarily need a complete sentence.
The content of bullet points should be of the same line length throughout the blog or article. This makes the entire content look consistent and easily readable.
Example: Look at these two versions of bullet points.
Follow these tips for good sleep:
- Go to bed early
- Switch off all lights
- Play soothing music
Follow these tips for good sleep:
- Go to bed early so that you can wake up on time the next day
- Switch off all lights
- Play soothing music of your choice
Version 1 looks crisper and nicer, isn’t it?
5. Add Visuals
63.2% of businesses depend heavily on visual content as a part of their content marketing strategy.
The reason is simple. Visuals such as images, infographics, charts, memes, and videos enhance the attractiveness and readability of the written content. It keeps the reader scrolling down on the page and shows more interest in reading the content. However, make sure that you do not overuse the visuals, or else they will take away the main context of the text.
6. Highlight Content Wherever Necessary
If you want to draw the reader’s attention to any particular word, phrase, sentence, or paragraph, highlight it strategically. You can use bold, underline, italics, “quote marks”, etc.
Highlights tell your readers that you are trying to make a point and want them to read it. However, you need to highlight only a few essential points.
7. Use Simple Words
Would your readers need to look up a dictionary or search Google to find the meanings of words? It means that the readability of the content is low. Please keep the language of the content simple, no matter how tempting it sounds to prove the prowess of your vocabulary.
Use complex or jargon words only when you are writing about a technical or specialized topic. If you are using acronyms or abbreviations, explain the term in full in parentheses or footer notes.
8. Insert Backlinks
Another way to understand how to increase readability scores is to insert backlinks. Link building plays a vital role in increasing the SEO factor of content. However, it can also be super effective in enhancing readability and user experience.
Internal and external links are helpful when you want to add value to your content but still want the readers to know more about the subject. So, instead of writing the additional content, you use the backlinks to direct the readers to other pages for further reading.
9. Use Numbers Lists
Listicles are the second-most (57%) popular content format after ‘how-to’ articles (77%).
Numbering the important points in the content is an effective way to engage your target audience. It keeps them hooked to your content because it requires minimal effort to navigate.
10. Use Reader-Friendly Fonts and Background
It is advisable to use sensible font types such as Calibri, Arial, Times New Roman, Open Sans, etc. Decorative fonts look flashy. Keep the same font size throughout the content. As far as the font size is concerned, it should be large enough for the audience to read without straining their eyes.
The background should also be light-colored and minimalistic to make the written text and visuals stand out. Check out the blogs of personal growth and lifestyle design website www.lavendaire.com. It is a brilliant example of how the content creator has incorporated all elements of readability optimally. Also read=> best courses after 12th for commerce
When creating content, remember that the ultimate goal is to capture the target audience’s interest. Readability ensures that it will reach out to the maximum number of people, and they will actually read it and grasp the message. It is a vital factor in optimizing your content. Always use a trustworthy content writing tool to evaluate the readability score before publishing the content.