7 Content Writing Service Tactics That Will Help You Win in 2022
92% of marketers and businesses consider content as a valuable business asset while 56% of businesses plan to allocate more budget to content creation. There is no doubt that content writing has become an inevitable inbound digital marketing strategy to improve brand visibility, drive traffic to the website, and enhance engagement with the target audience.
However, the content writing game has become fierce over the years, with each brand vying to leverage its competitive edge and stay on the top. Hence, you need to keep a close eye on changing your style and leveraging upcoming content trends to get maximum advantage. Let’s take a look at 7 content writing service tactics that will help you to win in 2022:
- Understand the Needs of Clients and Their Target Audience
Your content should speak the language that resonates with the needs, expectations, and emotions of the target audience. The pre-requirement to get it right is to understand the content writing goals of your clients and get an in-depth insight into their target audience profile. Make sure to hire content writers who conduct need analysis as the first step to content creation.
- Leverage the Latest SEO Trends
The ROI on SEO can be as high as 12.2x marketing spend. So, SEO should always be a top priority in content marketing writing. While basic principles of SEO remain the same, search engines change their algorithms frequently. Hence, you must be familiar with the latest SEO trends to keep the traffic and keywords ranking moving upwards. For example, long-form content and keyword clustering are trending in SEO this year.
- Personalize Content
Generic content is out. 42% of customers get frustrated with impersonal content and 72% of customers will only engage with personalized messaging. Today’s customers respond to content that offers a deeper degree of personalization throughout their interaction with the brand. Personalized content and copy writing service have become a crucial strategy in 2022.
- Incorporate Interactive Content
88% of marketers say that interactive content helps brands differentiate themselves. This is because interactive content encourages user participation and increases active engagement. This year will see a major shift towards the use of interactive elements such as images, videos, GIFs, memes, infographics, quizzes, and calculators to increase the content appeal.
- Create Research-Backed Content
Research-backed content not only makes yours stand out, but also makes it more authentic, persuasive, engaging, and memorable. It also establishes your brand as thought leadership. You can create research-backed content by including the following:
- Reports, studies and surveys
- Quotes from authoritative sources
- Repurpose Content
Today, customers prefer to consume content in a format of their choice at their convenient time. It could be challenging and expensive to create new content every time. So, try to repurpose content by converting a podcast or video into a blog or vice-versa. A quality content writing service provider can help you repurpose content easily.
- Continue to Keep Focus on Text-Format Content
While audio-visual content helps to gain good traction, it is written content that makes SEO more effective. It is easy to insert keywords in written content and boost rankings in search engines. Written content also enables the brands to explain complex narratives and concepts in detail.
Content marketing requires meticulous planning and execution. It is advisable to outsource your work to a professional content writing service like 411Writers. As a reputed content writing company with long-standing experience, 411Writers provides high-quality content writing solutions. It offers content writing for agency, brand, freelancer, designer, and everyone else in need of sales-driven copy. Get in touch today to create effective and personalized content.